Woolworths Media Plan

The objective of this campaign is accomplished. For incoming campaign could be something interesting or something that customer could win the scratch. For example ergodic the royal line card to win the prize and encourage customer to apply for royalty card. The information about how and where on each customer used the card. This could immortalise the lifestyle of customer. And the information could help to amendd benefit and preparedness for another phase of campaign. 8. implementation of the advertizing campaign so that it complies with the publicizing schedule and budget and meets legal and good requirements is important.Does the cusp comply with legal and honest requirements. E. G. Legislation, policies and guidelines, cultural expectations and influence, ethical principals. The brochure is dead complied with the legal and ethical requirement by FAA (Advertising Federation of Australia) p invention a 1. intention the above resolutions of evaluation to measure the authority in the campaign. Do any of these solvents show promise in the analysis and planning phase for subsequent advertising campaigns. TV. This offspring is very successful. This should be intuition in the subsequent advertising Internet This result is normal.The internet advertising should improved by advertise in the social media as well. newspaper This result is average. This ad should be reduced or contract a prize drew Direct get out This result is average. And it is very high cost. This advertising should be reduced or have a prize draw. pickup This result is average. This advertising should be reduced or have a prize draw. readying process. TV. This budget is the highest cost. This TV advertising should menstruate on weekend as well. Newspaper For this price should be advertise on Sunday paper s well. Magazine For this price should negotiate for weekly advertising.Direct escape For this budget should distribute to coverage to a greater extent area. Internet For this budget should use poverty-stricken social media to absorb the price. 3. occasion feedback on the advertisement (brochure) itself to provide ideas for future advertisements and to improve advertising copy. (Feedback ask a friend) The art work should be much interesting. The brochure should add discount or particular offer to customer brought feedback back to the store. This feedback should coincide with customer detail or royalty card or easy dress of customer relation management (CRM). . exercising media performance (above) to determine whether alternative media approaches would chip in better results. Discuss benefits. For Newspaper, Direct commit or magazine should reduce. And put more effort on e-commerce such as backbone, mainstream or twitter. This is for the new generation. And this is the new twist for this decade. Use mobile application for ISO, mechanical man or Window phone to meet all information, discount, customer satisfaction and complain. Use SMS alert and e-mail newsletter or else of direct mail.