Explore the Claim That a Consumer Society Is Always a Throw Away Society Essay

Con sum uper golf club is one that creates desire and encouragement for great amount of goods, services and flocks identification with brands. A throwaway confederacy is one that forever and a day creates gasconade for desire for vernal products. Nowadays, masses self define in some other ways leaning towards personal likes or dislikes much(prenominal) as music tastes, railroad cars we target or latest fashion chafeories any toldowing battalion to feel a sense of belong to particular groups in society As opposed to an Industrial society where race were defined by class social organization and their profession.This shift in culture offers us insight into how and why our relationship and determine with material goods from bargaining to disposal helped represent a slangr society and explore the seize Is a consumer society always a throw away society? To alter an informed evaluation I go away introduce the following factors mass manipulation in U. K. contempora ry society, supermarkets positive sum power and Baumans theory of The Seduced and the subjugateGenerally when we think of consumerism our immediate thoughts atomic number 18 what goods or services we apply bought images of bags brimfull with promotional food offers, new raiment and enclothe or maybe case-hardened oneself to a new kitchen as the finally one looked dated. R bely does our innate cognitive ability allow us to start at the end of this run to consider the waste and disposal that is created from such mass consumption. Waste is a design of who we are. Evidence in the social sciences, 2009, dawn 2) It is part of everyday life in that we all create a certain amount from daily essentials such as food its packaging, leaving the heating on or replacing ho intentionhold items. just the importance of eating, clothing ourselves and live in an environment conducive to health. One of the reasons for this reposition in attitude to shopping something that was considered planetary and necessary is the hop on in grandness all over the past 50 years.The rise in affluence has come rough due to much women in the body of work so ouseholds now shoot a dual income therefore more of a disposable income and the 40% rise over 17 years in employees sackings allowing battalion to have more money than ever before. (Brown, 2009, p. 110) Although difficult to measure the exact escalation in wealth we croup see from total municipal outgoings that people now shake off less on essential provisions and more on treats or what is referred to as luxuries and necessities In 1957, 33% of income was spent on food to that extent in 2007 this reduced by 18%.In contrast to a 16% rise over the same effect for services showing peoples values and habits have changed with the prospect of having more money to spend on items that are not compulsory but wanted. With more women in the work force this places constraints on time to complete domestic chores or raise a fa mily. brazen kitchen appliances allow woman to enter the work force this and so generates greater affluence and income to nutrition the purchase of yet more fag saving devices. Another best use of this valuable time is people tour the supermarket.For some, supermarkets offer salvagedom of cream for others it limits choice only handleing what it wants to sell. Supermarkets lure us in with offers that cannot be beaten buy one get one free or spend over ? 50. 00 and fool ? 5. 00 of your fuel. When you put it like that why wouldnt you want to be part of it? They sell an abundance of items from food, clothing to the latest must have gadget, credit cards and redress most of which is bald-faceder here than if you were to visit single-handed stores get items separately and of course you wear upont have the time to do this.Supermarkets claim to work on a positive sum power ethos. This ethos argues that all bene panorama from this action workers and farmers get a living wage a nd sell all their stock, consumers make purchase at cheap and affordable prices and supermarkets make profit. What is the alternative? The little paid worker does not earn a wage so is financially worse of? Or the farmer is leave with surplus perishable stock that he cannot shift? Meaning someer customers as people take their money elsewhere. therefrom from a supermarkets viewpoint they are doing everyone a favour.So the consumer gets home unpacks the bags of food realising then that actually dont having anything for dinner party or the time cook a real meal. Instead puts on impudently purchased cheap outfit and new shoes throwing out the ones bought only a few weeks ago on with food bony from last weeks shop and goes out for dinner with friends without a care in the origination other than being complimented and showing of new outfit to friends. Not even considering the waste created from one day helps accumulate approx 6. one thousand million tonnes of food wasted a year amounting to over ? 400 squandered per class annually . The on-line(prenominal) attitude is I can replace goods cheaply and slow the important thing is that I fit in. (The Food We Waste (WRAP) cited in Brown, 2009, p. 106) Within Baumans theory society is divided into two categories The seduced and the repressed. Depending on factors such as employment, education, wealth, age, gender, individuals belong in one or the other. This is a disputative view and deliberately so as it evokes emotion and dialogue.Although it is not exactly ideal as some people bring where to shop maybe to support topical anaesthetic businesses, not own a car for environmental reasons others are content with what they have and have no desire to conform. (Hetherington, 2009, p. 25) give the title one would not esteem to fall into the repressed the majority of people will desire to be in the seduced camp as here anything is accomplishable if you have the means. Being here gives access to the in crowd o r property up with the Jones even if that means buying beyond your means.An example of this could be a child whose parents are unemployed, on benefits resulting in him not having the latest fashion course of action or cool trainers might be in the repressed category. Society forces wring on the parents who succumb to the need of espousal within a seduced society reinforcing Baumans theory. I agree with this claim or so a consumer society but not the word always as it is a generalisation. The words mostly or sometimes are better suited as there are individuals and sections of society who consume conscientiously, aware of limited sustainability of natural resources. at that place are those who value recycling and others who be intimate that happiness is not a convey link of material gain. The recession along with education are driving forces on peoples attitudes towards consumerism and waste first off the disposable income to spend is no longstanding available meaning people are having to make do with what they have and rethinking their current attitude. Secondly schools have to include projects as part of their curriculum exposing current and futurity generations to the existing issues and long term benefits of such a valuable process.